Our Philosophy

1. Each one of us is morally obligated to preserve the world’s heritage for future generations.

2. Wildlife is wild. 

3. All wildlife is endangered until it is worth more to the local community alive than dead.

4. The definition of responsible tourism is tourism in which individuals, organizations, and businesses take responsibility for their actions and their impacts.

5. Responsible wildlife tourism enhances the well-being of local communities.  

6. Responsible wildlife tourism helps to preserve wildlife and encourage sustainable management of local habitats (and restoration where appropriate).

7. Responsible wildlife tourism educates tourists about the need for conserving wildlife and habitat and inspires responsible practices at home. 
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We strongly support the principles and guidelines of the Cape Town Declaration on Responsible Tourism. Its vision of applying industry practices grounded in personal and corporate responsibility to uplift whole communities, preserve their cultural heritage, and conserve the environment is both elementary and revolutionary. We have established Destination: Wildlife with those ends in mind.